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Marketing Overview
All channels, campaigns & performance at a glance
Budget by Channel
Lead Stage Funnel
Recent Campaigns
All Campaigns
| Campaign | Channel | Status | Budget | Spent | Impressions | CTR | ROI | Actions |
|---|---|---|---|---|---|---|---|---|
Contacts & Leads
| Name | Company | Stage | Source | Lead Score | Subscribed | Actions | |
|---|---|---|---|---|---|---|---|
Email Campaigns
| Subject | Status | Recipients | Open Rate | Click Rate | Sent At | Actions |
|---|---|---|---|---|---|---|
Conversations
A unified customer engagement workspace for live conversations across WhatsApp, Instagram, Messenger, SMS, Telegram, Facebook and other real-time channels. Built for two-way engagement, not one-way blasts, so replies, handoffs, opt-in state and CRM history all stay inside one system.
One inbox, many channels, shared customer context
Use this section for real-time engagement: reply handling, handoffs, behavior-triggered messaging, opt-in-safe workflows and channel-aware campaign follow-up.
Live conversation control centre
Replies from messaging channels should land in one operator workspace, not disappear into separate tools. The design below treats WhatsApp, Telegram, Messenger, Instagram DMs and SMS as one coordinated engagement stream with CRM context beside it.
Inbox lanes
No thread selected yet
Treat messaging as real-time engagement. AI drafts the response, but the operator can hand off, route to CRM, or trigger a journey update without leaving the thread.
Selected contact snapshot
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No contact linked yet
When a thread is linked to a Marketing contact, stage, company, score and source will appear here.
Operator workflow
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Inbox workflow will appear here
Routing suggestions, automation handoffs and hot-lead actions load from the summary API.
Compliance and control
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Policy notes will appear here
Consent, audit and channel restrictions will update with the selected thread.
Use for high-intent two-way conversations, reminders, follow-up and approved message-template campaigns for opted-in contacts.
- Very strong for conversions, reminders and live handoff.
- Should never be treated like bulk email or promotional spam.
- Best placed behind premium automation and compliance controls.
Telegram
Ideal for bots, channel broadcasts, group engagement and fast early-stage rollout without the same restrictions as WhatsApp.
- Good for campaigns, lead-capture bots and community updates.
- Easier API path for MVP and operational experiments.
- Can act as the quickest route into a unified inbox experience.
Instagram and Messenger
Group social replies and direct messages into the same operator lane so campaign responses become working conversations instead of fragmented notifications.
- Route story replies, ad replies and Messenger threads into one inbox.
- Keep response context beside campaigns, contacts and automation rules.
- Strong fit for real-time handoff after social engagement.
Trigger-driven conversation flows
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New lead arrival
Marketing discovers a lead, CRM receives it, and the preferred messaging channel opens the intro conversation.
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Invoice and payment reminders
Send policy-safe reminders through SMS or WhatsApp, then escalate replies into the same operator console.
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Missed-call follow-up
Open a conversational thread immediately rather than losing the lead between phone and campaign tools.
Comprehensive but channel-aware
The design should feel like one system with powerful modules, not separate disconnected tools. Conversations belongs inside Marketing, but shares contacts, tags, companies, message history and activity data with CRM.
Natural premium packaging
Free can stay email-first, Pro can unlock SMS and Telegram, while Premium unlocks WhatsApp, unified inbox logic, deeper automation and channel-governed live engagement.
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Email-first free tier
Basic outbound only, no live conversation orchestration.
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Pro messaging tier
SMS and Telegram expansion for operational messaging and faster MVP value.
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Premium conversation tier
WhatsApp, live agent inbox, automation, CRM sync and compliance-aware journeys.
Real-time engagement, not email repeated elsewhere
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Two-way by default
Every channel should assume inbound replies, not just outbound sends.
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Inbox before blast tooling
Thread management, routing, assignments and CRM context should be central to the design.
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Shared data layer
Contacts, companies, segments and communication history should flow across CRM and Marketing.
Where this outcompetes fragmented tools
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No siloed communication tools
Marketing feeds CRM, CRM feeds engagement, and operators see one customer timeline.
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Better lifecycle automation
Acquisition, engagement, deal movement and retention can all trigger message journeys.
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Enterprise-feeling product shape
Customers experience one platform with strong modules, not disconnected mini-products.
Practical rollout path
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Phase 1
Telegram bots plus WhatsApp through a business API provider, routed into one inbox shell.
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Phase 2
Template automation, message tracking, unified inbox ownership and cleaner channel governance.
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Phase 3
AI-assisted replies, behavior-triggered messaging, community engagement and deeper automation loops.
Content Assets
| Title | Type | Status | Author | Views | Downloads | Shares | Actions |
|---|---|---|---|---|---|---|---|
Build once, adapt everywhere, and export across every social channel.
Fill in the brief, generate concepts, check the preview, then export into Social Media Integrations.
Completed studio renders will surface here as soon as they are available.
No active studio brief
Generate
Preview
Generate channel-ready creative from a saved campaign brief.
Your generated concept appears here.
Generate to create CTAPreview the main message, CTA, image output, motion output, and Google Ads publishing export here.
Use the existing publish path to move this finished studio asset into Social Integrations for connected-channel delivery.
This studio prepares the Google Ads creative. When the design is finished, it is exported to Marketing Automation for publishing.
Generate concepts to create a live image render job.
Queued, processing, completed, and failed Bannerbear updates will appear here as the studio refreshes render status.
Generate concepts to create a live motion render job.
Queued, processing, completed, and failed Shotstack updates will appear here as the studio refreshes render status.
Approvals
Use approvals only when the campaign needs sign-off before export. This panel sits directly below generation so it fills the open space under Step 1.
Marketing Budgets
Starter templates
Multi-step journey packs
Installed Journey Packs
Marketing Automation Rules
| Rule Name | Trigger | Action | Delay | Status | Times Fired | Last Triggered | Actions |
|---|---|---|---|---|---|---|---|
Execution Log
| Rule | Status | Result | Executed At |
|---|---|---|---|
| Select a rule to view its logs. | |||